Privacy Policy

LAST UPDATED: September 28th, 2023

This Privacy Policy explains how information about you is collected, used and disclosed by 51bullets, Incorporated (hereafter “51bullets”, “our,” “we,” or “us”). This Privacy Policy applies to information we collect when you use our website, mobile applications and other online Websites (collectively, the “51bullets Website”) or when you otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the 51bullets Website to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information

1. Information you provide to us. 51bullets collects information that you provide directly to us. For example, we collect information when you register or update the details of your account, communicate with other users, provide reviews or other comments, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, 51bullets account password, telephone number, postal address including city, state and zip code, photographs, government-issued identification documents (such as a driver’s license), and any other information you choose to provide.

2. Information we collect automatically when you use the 51bullets website. When you access or use the 51bullets Website, we automatically collect information about you, including:

  • 2.1. Log Information: We log information about your use of the 51bullets Website, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our 51bullets Website.
  • 2.2 Device Information: We collect information about the computer or mobile device you use to access the 51bullets Website, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • 2.3. Location Information: If you consent to the collection of location information from your computer or mobile device, we may collect this information when you access or use the 51bullets Website, or when you otherwise consent to the collection of this information. We may also use your IP address to infer an approximate geographic location for your computer or device. For more details, please see “Your Information Choices” below.
  • 2.4. Information collected by cookies and other tracking technologies: We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that helps us to improve the 51bullets Website and your experience, see which areas and features of the 51bullets Website are popular and count visits. We may also collect information using web beacons (also known as “gifs,” “pixel tags” and “tracking pixels”). Web beacons are electronic images that may be used in the 51bullets Website or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. For more information about cookies, and how to disable them, please see “Your Information Choices” below.

3. Information from third parties. 51bullets may, from time to time, obtain information from other sources and combine that with information we collect through the 51bullets Website in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to purchase products. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.

Use of Information

4. General Uses. 51bullets uses information about you for various purposes, including to:

  • 4.1. Enable you to access and use the 51bullets Website;
  • 4.2. Create and maintain a trusted and safer environment on the 51bullets Website, including through detection and prevention of fraud, unauthorized access, intrusion, and Website interruption;
  • 4.3. Conduct investigations and to respond to disputes between users, error resolution, and other similar customer support Website;
  • 4.4. Enable any identification programs we may institute and in which you elect to participate (e.g. StraightShooters™), such as verifying your identity and address, and conduct checks against various publicly available databases;
  • 4.5. Operate, protect, improve and optimize the 51bullets Website, our business, and our users’ experience;
  • 4.6. Perform analytics, conduct research, and monitor and analyze trends, usage and activities in connection with the 51bullets Website;
  • 4.7. Communicate with you about products, Websites, offers, promotions, rewards, and events offered by 51bullets and others, and provide advertisements that match user profiles or interests, news and information we think will be of interest to you;
  • 4.8. Send you Website, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;
  • 4.9. Comply with our legal obligations or requests from law enforcement agencies, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties;
  • 4.10. Link or combine with information we get from others to help understand your needs and provide you with better Website;
  • 4.11. Assist third-party payment processors with transaction processing, error, charge-back and disputed transaction resolution, and similar payment processing functions; and
  • 4.12. Carry out any other purpose for which the information was collected.

51bullets is based in the United States and the information we collect is governed by U.S. law. By accessing or using the 51bullets Website or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Sharing of Information

6. General. We may share information about you as follows or as otherwise described in this Privacy Policy:

  • 6.1. With vendors, consultants and other Website providers who need access to such information to carry out work on our behalf (including without limitation with third-party Website providers that may help us to detect inaccurate or fraudulent personal identification documents and related information);
  • 6.2. In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • 6.3. If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of 51bullets or others;
  • 6.4. In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company;
  • 6.5. Between and among 51bullets, and its current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
  • 6.6. With your consent or at your direction, including if we notify you through the 51bullets Website that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

7. Social Sharing Features. The 51bullets Website may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on the 51bullets Website with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide those features.

Advertising and Analytics Websites Provided by Others

8. We may allow others to serve advertisements on our behalf across the Internet and to provide analytics Websites. These entities may use cookies, web beacons and other technologies to collect information about your use of the 51bullets Website and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by 51bullets and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the 51bullets Website and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purpose, please visit http://www.networkadvertising.org/choices/ and http://www.aboutads.info/choices/.

info@51bullets.com